Over two years ago, I was reading among my favorite e-mail e-newsletters when I scrolled to the bottom of the email and saw the beehiiv logo for the very first time. I clicked on it and instantaneously began destroying Beehiiv Vs MailPoet.
I had not been sure why I felt so emotional.
Being a full time creator is difficult. I’m commonly getting pitched various tools and services that do not seem to be worth my time.
I guess I was psychological because I invested the last 6 months trying out different e-mail and e-newsletter platforms to help construct my newsletter. And to be fair, there are some terrific alternatives for composing e-newsletters. But I couldn’t locate one that made me offer a guaranteed “yes”.
The issue with numerous existing newsletter systems is that they don’t really feel creator-centered. I want an e-newsletter platform that lets me totally tailor my e-newsletter designs, makes it super simple to compose and send emails, and offers me tools that assist me evaluate metrics and get more customers.
I assume I have actually lastly found the appropriate tool.
Yet, I know beehiiv might not be for everybody. So let’s dive deep and see if it’s actually right for you.
What is beehiiv?
beehiiv is an all-in-one platform for newsletters. It’s a creator-friendly newsletter platform that makes it easy to design, create, send, promote, generate income from, and track the ROI of your e-newsletter.
Produced by former workers at the popular e-newsletter company Morning Brew, beehiiv intends to aid creators launch and monetize their very own newsletter– taking lots of growth principles from taking Morning Brew to over 4M clients.
In this write-up, I’m going to discuss my personal experience with beehiiv, things I enjoy (and hate) concerning it, all of it’s features, and why I decided to lastly opt for it as my newsletter platform of option.
My individual experience with beehiiv
A couple of months earlier, I unintentionally came across beehiiv. The amusing tale is that I’ve been on the lookout for a modern e-newsletter platform for fairly a long time currently. I’ve put things off hard when it pertained to ultimately launching my newsletter.
Initially, I tried Mailchimp. Then, a couple of various other indie platforms. Then, Substack. And ultimately, I wound up using beehiiv.
I’m sure several e-newsletter makers appreciate prominent e-newsletters with millions of clients– I recognize I do. The Morning Brew newsletter is one I respected a lot. They have wonderful content, lots of clients, and a creative referral program that permits them to get back at much more subscribers.
So, I went on a search to identify just how these large newsletters established their logistics. What platform do they use? How do they track the ROI of their e-newsletters? How do they obtain more subscribers? How do they develop an e-newsletter layout that remains on-brand?
When I discovered beehiiv for the first time, it seemed to respond to every one of my concerns. I believed to myself, “damn individuals that developed this tool actually understand e-newsletter creation and development.” I examined who these makers of beehiiv were.
So I mosted likely to LinkedIn, and saw that the founders were a few of the very first marketing and development staff members at Morning Brew– my mind exploded.
I recognized this was mosting likely to be a different e-newsletter system. One that’s concentrated on maker development.
Because, any type of creator understands, you need growth to be able to make a living off of an e-newsletter. And locating the right e-newsletter stack (that ranges) usually implies utilizing multiple different devices to help achieve one goal– one system for your newsletter, one platform to generate income from, and one system to set up referrals. It can obtain costly.
So when I learnt beehiiv did every one of these things in one platform, and it was totally free to begin making use of, it was a no-brainer to give it a try.
Who is beehiiv for?
beehiiv is for the lean content creator that wants a platform that allows them to send customized newsletters with or without needing to have an internet site.
One of the most effective e-newsletters have the right devices to develop and scale their e-newsletters. beehiiv aims at providing you those devices.
If you’re an independent author, media company, start-up, or material creator, you must seriously taking into consideration trying beehiiv. It’s entirely complimentary to begin and you just pay when you reach over 2,500 clients on your list.
If you really end up having to spend for beehiiv it’s most likely a good sign that individuals enjoy reviewing your stuff.
beehiiv vs Substack
You may be asking, “isn’t there already a platform for authors called Substack?”.
Yes, yes there is. Substack is a wonderful platform used by hundreds of independent authors. With Substack you get your very own internet site and utilize the platform as your all-in-one remedy for sending out emails (while producing an archive of previous issues).
What collections beehiiv apart is it’s dedication to development. beehiiv allows you do to all the things Substack can do, with the benefit of much better analytics, more design flexibilty, and a referral program to urge your existing customers to obtain the word out.
beehiiv also offers you a web site similar to Substack. Yet, if you have your very own web site currently, you can also use beehiiv’s sign-up embeds (that’s what I make use of) to send your internet site customers right to your beehiiv email list. On the exact same token, you can integrate beehiiv with a tool like Performance to enable people to subscribe to your e-newsletter directly from Twitter.
This gives you the adaptability to leverage various marketing channels to get your e-newsletter out into the world, making beehiiv a great Substack choice.
How to begin making use of beehiiv e-mail marketing software.
Sign up for a free plan
The very first step is to sign up for a free plan. You can do this by clicking on the “Begin trial” button on beehiiv’s web site.
The free plan will certainly allow you to have up to 2,500 clients, provide you accessibility to web site hosting, a newsletter CMS, advancement modification, analytics, external embed types, and extra. It’s a very charitable offering for those simply beginning (or for those searching for a brand-new system to migrate to).
Onboarding Beehiiv Vs MailPoet
After developing an account, you’ll experience an onboarding process that will ask things like, “is this your initial e-newsletter?”, “what various other platforms have you made use of?”, “do you have any type of paying customers?”, and a lot more.
You’ll then develop a name and URL for your e-newsletter’s internet site. On the free plan, your e-newsletter will certainly reside on a beehiiv subdomain. So if your newsletter is called “Cooking Cakes,” your web site URL could be something like “baking-cakes. beehiiv.com”.
Throughout the onboarding process, you’ll also pick your brand design and colors to see to it your newsletter template looks right.
Navigating your dashboard
Once you reach your primary control panel, you’ll see every one of your analytics and settings.
You will certainly have outlined info on how many sign-ups you’re getting and from where.
In the sidebar, you’ll see alternatives for “Start composing,” “Blog posts,” “Target market,” “Grow,” “Generate income from,” “Design,” and” Evaluate.” And at the extremely bottom you’ll see the setups alternative.
Control panel is your main control center (screenshot over), Start creating is where you develop and release newsletters, Messages is where you can see every one of your previous e-newsletter versions, Audience is where you can view who your subscribers are (and break them down right into sectors), Expand is where you have access to a referral program (and growth tutorials) and boosts to run advertisements, Monetize is where you can access the beehiiv ad network and monetize your e-newsletter with advertisements, Style is where you develop your newsletter landing page and message template, Evaluate is where you can see all your analytics, and Setups is where you can handle all of your admin things.
Writing your e-newsletter
beehiiv makes it easy to begin composing, with little to no rubbing. If you’re simply starting, and have a concept you wish to discuss, I suggest simply mosting likely to the “Compose” area in the navbar and clicking on “Begin composing”.
You can tweak your template and designing later on– focus on the content initially.
As you can see, beehiiv’s editor offers a clean and straightforward interface for creating.
As soon as you start creating, you can maximize headings, include web links, and style your content just how you such as.
beehiiv offers you lots of options for various kinds of web content like videos, web links, pictures, and much more.
The group at beehiiv is also regularly launching product feature and updates so I make sure there will certainly be a great deal much more content features depending on when you’re reading this.
Maximizing your settings and templates
Once you have a newsletter that prepares to send out, it’s time to develop your email template and adjust some setups.
Here, you can upgrade the name of your newsletter, give it a description, include your logo design, turn on or off a welcome e-mail to first time subscribers, and extra.
Next off, you can head over to the “Email Template” tab to make your design.
You can modify background shades, borders, spacing, typefaces, picture styles, and extra. I’m not going to experience ever single point you can maximize with your email template since it’s a great deal. Simply experiment with the platform free of cost and see it for yourself!
Crucial beehiiv features
beehiiv has lots of incredible features that make it a wonderful posting system for any type of e-newsletter creator.
Below are a few of the important features you can locate with beehiiv:.
Newsletter builder
At its core, beehiiv is a newsletter publishing system. It makes it incredibly very easy to compose and send out emails. I pointed out above several of things you can do with your settings and email layout so I’ll save you some additional analysis.
Things to note with beehiiv’s newsletter builder is that it has a really modern-day and minimalistic feeling. It’s certainly among the much better e-mail editors I’ve ever written in.
Website hosting
When you develop a beehiiv e-newsletter, every one of your e-newsletters (if you desire) survive a web site. Consider it as an internet site for your newsletter that’s a home to every one of your previous problems of your e-newsletter, and a location where people can register for your newsletter.
If you know with Substack, it’s practically similar to that.
All plans, consisting of the free one, provide you an internet site. Nonetheless, the free plan places your internet site on a beehiiv subdomain so if you wish to add a custom-made domain to eliminate all the beehiiv branding you’ll require to upgrade to a paid plan.
Subscribe forms
Obtaining subscribers is very important. After all, that’s why you have a newsletter right?
With beehiiv, individuals can subscribe to your newsletter straight from your beehiiv website or via embed forms.
If you currently have a web site, and desire individuals to sign up for your e-newsletter from your existing site, you’ll need to make use of an embed form. This is what I utilize on this website (you can see the sign-up installed on the right hand column of this blog post if you scroll up).
With embed types, you have 3 various options– a complete width, a dealt with size, and a slim installed. I personally utilize the slim installed.
You can discover the code snippet for these embeds in the “Subscribe Types” tab in your setups.
There’s likewise a choice for acknowledgment monitoring if you want to ahead UTM specifications for tracking purposes– pretty neat.
Nonetheless, there are a few features I want beehiiv had when it pertained to subscribe features. I make sure the group is dealing with updates for these, yet I discussed a couple of problems I had in the advantages and disadvantages area listed below.
Referral program
One of the amazing things about beehiiv, that I have yet to see in any other e-newsletter system, is a service for producing a referral program.
You can motivate existing subscribers on your checklist to onward your emails to close friends and associates and if they get other individuals to subscribe to your listing, you can compensate them. These rewards can be in whatever form you desire. I have actually seem lots of e-newsletter companies provide benefits in the form of merch and sticker labels.
This can seriously turn your customers into a word of mouth development engine for your newsletter– giving you one more method for expanding your e-mail listing.
However, to get accessibility to the referral program feature, you’ll need to upgrade to an extra superior plan. I’ll review all the plans later in this post.
Premium memberships
They state all you require to earn a living online is 1,000 true followers. Registration earnings is most definitely a beast of its very own. If you’re searching for a system to monetize your newsletter, this is it.
With beehiiv, you can create “costs” issues of your newsletter that are just sent out to paying customers. This can be extremely lucrative depending upon what your newsletter has to use. As an example, Trends.co is a preferred costs e-newsletter that produces millions in income a year just by having pay-only newsletter content.
Data analytics
One of the things I enjoy about beehiiv is just how clean and straightforward the analytics are. You obtain real-time day on just how your newsletter is doing, with open/click rates and client count Beehiiv Vs MailPoet.
You obtain access to all the metrics you need to get a bird-eye view on how your newsletter is actually doing. Logging into your control panel and seeing that subscriber matter rise is absolutely a dopamine booster.
beehiiv pricing plans
beehiiv uses four different pricing plans. You can check them out listed below.
The (free) Launch plan gives you every little thing you require to begin and expand your e-newsletter (approximately 2,500 customers).
The Scale plan ($ 49/month) provides you whatever in the Launch plan with the addition the advertisement network, referral program, customized domain name, polls, and access to costs memberships. This is the plan I am on.
The Max plan ($ 109/month) offers you every little thing in the Grow plan with enhancement of concern support and eliminating the beehiiv branding.
Every one of these plans are quite generous in my viewpoint.
As an example, if you have 100,000 customers you will certainly pay around $329 per month. Instead of some competitors, like Kit (previously ConvertKit), that would certainly bill $679 each month for the exact same amount– making beehiiv a fantastic Kit choice for many individuals.
I’m unsure just how the device business economics service this, however beehiiv is certainly less expensive (at the moment) than what it can be.
beehiiv advantages and disadvantages
Naturally, with every platform, it has its benefits and drawbacks. Right here are a few of the benefits and drawbacks I’ve directly experienced while utilizing beehiiv:
Pros of using beehiiv
Here are several of the pros of using beehiiv as your e-newsletter system of selection:
Easy to set up and begin sending newsletters absolutely free.
Tidy and modern client analytics.
Great deals of adaptability with email designs.
Referral program feature.
Site hosting.
Produce costs choices to monetize.
Polls.
To be honest, I haven’t seen an additional newsletter system that has had the ability to package every one of these features together so well.
Yet certainly, I do not want to be biased so I’m going to state some cons.
Cons of using beehiiv
Here are a few of the disadvantages I have actually found while using beehiiv:.
Limitations around integrating Webflow and beehiiv.
Limitations around including custom-made fonts.
I make use of Webflow as my internet site structure system of selection (I graduated from WordPress and Squarespace a long period of time ago). I’m not mosting likely to go in too much detail why I love Webflow so much but you can review my Webflow testimonial if you want to learn more.
Now, there truly is no other method I can integrate beehiiv with my Webflow internet site besides making use of an iframe embed. I personally don’t like using iframe’s since they have a tendency to reduce my site a bit. Every time a page on my website (with a beehiiv installed) loads, the sign-up installed is the last thing to pack on the page. It’s extremely recognizable when you get on a sluggish web link. But I can get around that.
The main gripe I have is that I can’t make use of a routine Webflow kind (which I enjoy utilizing). There are ways around this by using a tool like Zapier but that would certainly just include added expenses that I don’t require. To be truthful, this is more of a Webflow con over a beehiiv con but I believed I would discuss it.
Besides that, I still think the pros far exceed the cons below. I’m also confident that Webflow will ultimately develop a much better method to incorporate with beehiiv.
Conclusion
Generally, beehiiv is a wonderful option for any individual looking to dive into the world of email marketing and newsletters.
The performance of this newsletter platform far outweighs lots of that are presently on the market. And with a charitable free plan, you truly have absolutely nothing to shed for trying it.
The paid plans are likewise rather cheap of what they are. Paying just $329/month to have 100,000 customers on your listing is uncommon. If you were to have an e-newsletter with 100k subscribers, and all of these features beehiiv has, it can cost you well into the thousands monthly.
Anyways, I do not create evaluation posts frequently. I only do when I actually utilize the tool myself and would advise it to a friend.
I wish you discovered some clarity on whether or not beehiiv is a good platform for you.